After many years of driving to various areas of Winnipeg to source our expensive organic products we decided to join a food buying club.
The prices were cheaper, except it was disorganized and inconvenient.
We were compelled to purchase products that we did not want or need and had more waste, which cost us more money.
The club was restricted to 20 members, which did not allow for many product choices.
Also the order schedule was bi-weekly, so we ran out of food or if we bought more it was wasted.
So we still drove all over Winnipeg searching for organic food.
We also did not like all the work involved in splitting and sorting orders, not everyone showed up or put in the same effort.
And we were never given a proper cost or receipt for our purchases. 

In November 2002 the Eat It.ca concept was created.
Originally we started an email food buying club.
Imagine receiving orders in every imaginable format.
Our club grew quickly as word spread.
We hired Authsol to develop a corporate image and e-commerce website.
Check out some of our logo samples.
Imagine a club where all you did was order, pay and pick it up.
We came up with a better organic food club with cheaper prices and a convenient way to shop.
We launched our website in March 2003.
We were featured in local newspapers and media, including the Weeklies, the Winnipeg Free Press and A-Channel's Big Breakfast Show.

Since receiving our 1st online order we have added hundreds of products.
We have moved 6 times!
Our patrons have picked up from our 1st home on 920 Ash, The Italian Canadian Cultural Centre on Wilkes Avenue, our last home on 149 Laurel Ridge Drive, 35 Trottier Bay, 489 Madison Street, 739 Wall Street and our current location 603 Wall Street. We have over 3000 square feet of space - more than double the space we had at 739 Wall Street!
The new location has street parking and space for 10 cars at the side. We are located 1 block north of Portage.
We have even better street frontage, so we expect our business to grow even quicker.
Thanks to all our regulars for following us around.
We will be at this location for 5 years!
Our organic market is now open Monday to Saturday.

Our latest development is this revised site with additional features including a "Saved Cart" or shopping list.
Select your favorite products and upload your list everytime you place an order.
Add or delete items and check out.
With this new feature you can shop in a few quick minutes.
Now its even easier to buy organic food.
We already make it more affordable. This site also features quantity discounts, member discounts, gift vouchers, email a friend etc.
Surf the site and let us know what you think.

Stay tuned for more updates.